Search engines run highly complex, secret algorithms that rank your pages and website for relevancy and authority when someone searches a certain term. We can help tune the metadata of each page as well as your on-page content to optimise your site for your target keywords. We can also help you create a link building strategy and a content creation strategy. Long term organic SEO takes time, but will set you up as an authority in your industry and will also mean that PPC advertising becomes more powerful and cheaper per click.
Pay Per Click advertising is a highly effective method of advertising. Unlike traditional print adverts and directory listings, you can measure the success of your adverts with in-depth analytics. This enables you to test and measure your campaigns and tweak them until you get the best results. The other main advantage to PPC advertising, is how specific your targeting can be. Want to only advertise on Sundays to women over 40, who live in a particular town and have an interest in coffee and playing the violin? With PPC advertising this level of target segregation is not only possible, it can be highly effective.
Our SEO process is an 8 step strategy, in which we work closely with you to establish your goals. We normally start with a full website analysis to identify potential opportunities and areas for improvement. From here we’ll work with you to create a strategy based upon your goals and budget. We can help you come up with a keyword strategy and use this to mould your content creation strategy. Finally we can help you utilise Google Search Console to master your own SEO reporting and analyse and improve potential issues.